About
Work
Contact
DESIGN
Fairway 2 Heaven App
A golf app for the no nonsense
enthusiast
View Prototype
Background
The journey started with the aim of creating a versatile drop-in sports app but took an unexpected turn when after a few interviews I unearthed a significant issue within the golfing realm: the outdated and cumbersome process of booking tee times. Through engaging with several golfers, I discovered their frustrations with limited availability and opaque booking systems. This revelation led me to refocus my efforts on crafting a solution exclusively for golfers, a decision met with enthusiasm from all of the interviewees. This shift promises to transform the golfing experience, catering to a passionate and ever-growing market.
The goals for this project were:
Identify the pain points surrounding golf booking experience by streamlining Tee Time Booking: Developing a user-friendly interface that simplifies the process of booking tee times, reducing frustration and saving time for golfers.
Attract more golfers to book tee times through the app.Fairway 2 Heaven can forge partnerships with golf courses to feature them on the platform. By providing golf courses with a platform to reach a wider audience and manage bookings more efficiently,
The Problem
Problem
Solution
My Approach
Research
Design
Wireframes
Prototype
Reflections
Golfers are frustrated with antiquated tee time booking systems
Lorem ipsum dolor sit amet consectetur. Turpis dolor.
Lorem ipsum dolor sit amet consectetur. Turpis dolor.
Lorem ipsum dolor sit amet consectetur. Ullamcorper facilisis amet laoreet nunc in dolor in nec. Et scelerisque tincidunt pretium cras quis risus. Tellus ac massa.
Lorem ipsum dolor sit amet consectetur. Ullamcorper facilisis amet laoreet nunc in dolor in nec. Et scelerisque tincidunt pretium cras quis risus. Tellus ac massa.
Introducing Fairway 2 Heaven aka F2H, the all-in-one golf app streamlining tee time bookings for enthusiasts, ensuring hassle-free access to premier courses with just a tap
The Solution
Lorem ipsum dolor sit amet consectetur. Turpis dolor.
Lorem ipsum dolor sit amet consectetur. Turpis dolor.
Lorem ipsum dolor sit amet consectetur. Ullamcorper facilisis amet laoreet nunc in dolor in nec. Et scelerisque tincidunt pretium cras quis risus. Tellus ac massa.
Lorem ipsum dolor sit amet consectetur. Ullamcorper facilisis amet laoreet nunc in dolor in nec. Et scelerisque tincidunt pretium cras quis risus. Tellus ac massa.
My Approach
I used these 5 methods to achieve my goals for the project
01
02
03
04
05
Research
Define
Design
Testing
Iterate
I used these 5 methods to achieve my goals for the project
Research
Research for this done in 3 ways a competitive analysis, user interviews and a usability test. The competitive analysis gave us insight on what other competing airlines are doing or not doing in this area. What we found is that none of the other airlines are doing anything similar to this thu further confirming that is is an opportunity thats being missed. The user interviews were fruitful in that gaveme key insights as sto what real airline customers experience and what they neeed and also fine useful. The usibilty test
User Interviews
Competitive Analysis
Understanding the problem
Unraveling the frustrations of golfers grappling with antiquated booking systems, we aim to modernize the tee time experience, bridging the gap between tradition and convenience for players and courses alike. Join us in revolutionizing golfing logistics, one tee time at a time.
01
Competitive Analysis
I did a compettive analysis of 3 other golf apps to compare with in hopes of using what we learn to better our own solution
User Interviews
I interviewed 7 users and got some very good extremely candid research data from each participant. I very quickly realized the research began pointing to a specific set of issues/problems.
7 interviewees
Ages 26 - 48
3 women 4 men
Key findings were great amounts of frustartions
Define
Affinity Map
Creating a affinity Map was essential in the development of this project. I recieved a ton of grat insights from all 7 paticipants The results were
Creating a affinity Map was essential in the development of this project. I recieved a ton of grat insights from all 7 paticipants The results were
Sythesis
Affinity Map
02
StoryBoard
Storyboard
I crafted a storyboard capturing the exasperation of golfers contending with antiquated booking systems when looking to book tee times. Then you see the vast improvement when the new app is introduced solving the problem at hand
Feature Matrix
Needed to develop a well defined Features Matrix Chart and it definitely helps to prioritize and see what are the key features i would include in the project.
User & Task Flow
User & Task Flows
Sitemap
The F2H app's sitemap creation process involved thorough analysis of user needs and careful structuring of content to optimize navigation and usability.
The F2H app's sitemap creation process involved thorough analysis of user needs and careful structuring of content to optimize navigation and usability.
Sketches/LoFi Wireframes
Sketching the blueprint for a golfing app poised to revolutionize the tee time booking experience while streamlining other essential functionalities for golf enthusiasts.
Lorem ipsum dolor sit amet consectetur. Turpis eleifend amet tortor a nibh sed. Proin massa felis et ipsum. Sem dapibus laoreet diam bibendum. Dignissim eu venenatis.
Digital Wireframes
Digital Wireframes
Digital Wireframes
Digital Wireframes
Hi-Res Mockups
Prototyping
THE GOAL HERE WAS TO CREATE 3 DISTINCT FLOWS BASED ON THE PERSONAS PAI POINTS AND FEEDBACLK OF INTERVIEWEES. thROUGH SEVERAL ITERATIONS CAME TO THIS FINAL VERSION.
Iterations
I made several changes that improved the overall design.
New upgraded logo
New Book/Order bottom nav label
New welcome screen from multi-color gradient to solid more subtle green asthetic
Added photos to the on-ocurse ordering page
Rounded corners of the images for a more consistent softer feel
See next projects
Reflection/ Key Takeaways
What I learned
Future Goals
expanding its features to encompass additional aspects of the golfing experience such as tracking scores, providing tips and tutorials
Continuous updates and improvements based on user feedback and technological advancements would be crucial to staying competitive and meeting the evolving needs of golf enthusiasts.
Final Design
Designing this golf app taught me the importance of a seamless user experience, intuitive interface design, and personalized features tailored to golfers' needs, convenience for players seeking tee times will ultimately enhance their enjoyment of the game.
Reflection/ Key Takeaways
ROLE/TEAM
Project Manager
Sole UI/UX Designer
TOOLS
Figma - Adobe Illustrator Zoom - Lyssna
DATE/DURATION
8 wks - 80 hours
Golfers, both seasoned enthusiasts and casual players alike, often encounter a multitude of obstacles when attempting to book tee times. These hurdles range from limited availability during peak hours to the inconvenience of having to make phone calls during specified operating hours and competing against bots online. Moreover, the antiquated systems still used by many golf courses exacerbate the issue, leading to frustrations, and dissatisfaction among players.